Offer various discounts and gift to your customers. By offering flexible incentives, customers are more likely to purchase your products.

Incentives such as limited-time discounts and shipping discounts for both customer and guest accounts can be created through this menu.

There are two types of incentives: discounts and gifts.

• Discounts: Price discounts including limited-time discounts, returning customer discounts, and shipping discounts.
• Gifts: Freebies including free gifts and Buy one get X free incentives.

Incentive types

• Change Set Validity to Yes to select the validity of the incentive. (Limited-time discounts, Shipping discounts)
  
  
• Using Eligible customer group, you can decide whether to provide incentives to all customers or to customers of a certain customer level. Customer discounts cannot be given to guests.
  
  
• If you want to provide incentives for individual products, use Applicable products to apply discounts to products.
  
  
• Returning customer discount can be given to customers who purchase the same product or variant multiple times. Enter the minimum number of purchases in Requirement for repeat purchase. (Available for customers only.)
  
  
• Bulk order discount can be given to customers who purchase products in bulk. Enter the Minimum and Maximum number of products or variants in Requirement for purchase amount.
  
  
• New product discount can be used to push new products for a limited time. Choose how many days/hours the discount will last, starting from the date on which the product was added/edited/displayed.
  
  
• Shipping fee discount can be given to customers unconditionally or when they spend over a certain amount. If you change Set requirement to No, the shipping fee will be set as 0 regardless. When set to Yes, you can set the Minimum order total (before discount) for the shipping fee to be 0.
  
  
• Gifts is used to provide free gifts when all requirements have been met. Gifts for first orders can only be used for customers and not guests. You can enter the requirements in Requirement for purchase amount. You can change the calculation method for this feature using the Calculate eligibility setting in Promotions>Incentives>Settings.
  
  • For all products: Gifts are provided if a customer purchases one or more eligible products and the total order amount falls within the eligibility range.
  • Based on products with incentives: Gifts are provided if a customer's total order amount falls within the eligibility range.
• Buy one Get X free can be used to push product purchases by encouraging the customer to buy X amount of products.

Discount amount when applying discount incentives

Depending on how you configure the incentive rule on your admin page, the discount amount will change.

1. Go to Promotions>Incentives>Create incentive.

2. Under Details, configure your Incentive rule.

• Purchase amounts are rounded based on the discounted amount.

e.g.)

• Product price: USD 36.10
• Discount: 15%
• Rounding: Round up to nearest 0.1
  

In this example, 15% of USD 36.10 is USD 5.41; When rounding the discount, the incentive amount becomes USD 5.5. So the actual discounted price is USD 36.10 - USD 5.50 = USD 30.60.

How to use each incentive

Use discounts and gifts to provide a variety of incentives and encourage purchases.

Limited-time discount

• Limited time discounts are used for discounted products during a specified time period.
  If you want to offer different incentives for different times or seasons, create a limited-time discount.
  If multiple limited-time discounts are applied to a product, only the very first incentive applied will be recognized.

1. Go to Promotions>Incentives>Create incentive
2. Under General, set Type to Limited-time discount and enter the Name of the discount.
3. If the discount is for a specific period of time, select it in Set validity and select the Eligible customer group.
4. If you want to apply the discount to a specific product only, under Conditions, set Applicable products to Specific products.
5. Enter the discount amount in Incentive rule and click Save to create the incentive.

Returning customer discount

• Returning customer discounts are given to customers who have purchased the same product or variant more than a specified number of times.

1. Go to Promotions>Incentives>Create incentive.
2. Under General, set Type to Returning customer discount and enter the Name of the discount.
3. The eligible group for returning customer discounts can only be set to customer accounts. Guests cannot receive this discount. However, you can select the customer levels to which the discount will be applied.
4. Under Conditions, select and enter the purchase conditions for the Requirement for repeat purchases.
5. Complete all the other fields as needed, and click Save.

Bulk order discount

• Bulk order discounts are given to customers who have purchased more than the specified quantity of products or its variants.

1. Go to Promotions>Incentives>Create incentive.
2. Under General, set Type to Bulk order discount and enter the Name of the discount.
3. Under Conditions, select and enter the purchase conditions for the Requirement for purchase amount.
4. Complete all the other fields as needed, and click Save.

Creating discounts for specific customer levels

• Using the customer levels settings, you can create incentives for additional discounts, additional points, free shipping, and more, that are issued based on customer levels.
• If you have also created product-based discounts in Incentives, both incentives can be applied at the same time.

1. Go to Customers>Manage customers>Customer levels.
2. Click on the customer level to which you want to apply the incentive.
3. Select the incentives you want to apply to the customer level and click Save.

Free shipping event

1. Go to Promotions>Incentives>Create incentive.
2. Under General, set Type to Shipping fee discount and enter the Name of the discount.
3. Select the Conditions, including Set validity, Eligible customer group, Set requirement, etc. If you want to offer free shipping for a specific product only, set Applicable products to Specific products and add the product.
4. Click Save at the bottom of the page.

Buy one Get X free and Gifts

Buy one Get X free

Buy one Get X free is used to sell a product and offer additional quantities of the same product for free (according to the number of free products set). Use this for events like "Buy one, get one free" or "Buy one, get two free".
Except for the first product, all other additional quantities are calculated as costing 0. Therefore, the sales quantity of the product is counted as one set, and the user can only purchase multiples of a set.
e.g., Buy one, get one free has two products in a set. Therefore, users can only purchase 2, 4, or 6 products, all multiples of 2.
The quantity cannot be changed in the shopping cart.

1. Go to Promotions>Incentives>Create incentive.
2. Under General, set the Category to Gift and Type to Buy one Get X free. Enter the Name of the discount.
3. Under Conditions, select the product in Add product.
4. Under Details, enter the quantity you want to offer for free.
5. Click Save at the bottom of the page.

Gifts

• The gift cannot be the same product as the purchased item. Use the Buy one Get X free setting if you want to set both items as the same product.
• You can enable gifts and other gift options in Promotions>Incentives>Settings. For more details, refer to our guide on Incentive settings.

1. Go to Promotions>Incentives>Create incentive.
2. Under General, set the Category to Gift and Type to Buy one Get X free. Enter the Name of the discount.
3. Under Conditions, configure the incentive's settings.
4. Under Details, click Add product and select the product you want to offer as a gift.
   : Only regular products can be selected (Bundled products cannot be selected). If the Gift selection option is set to Automatically select a specific gift, only one product (without options or variants) can be selected.
   : If the Gift selection option is set to Allow customers to select, you can select products with options or variants and set required gift points for each gift. However, you can only configure required gift points and enable the Maximum number of gifts option when the Number of gifts allowed setting is set to Two or more in Promotions>Incentives>Settings. (If you do not enter a maximum number of gifts, there will be no limit.)
5. If you want to register several gifts, click Save after entering the gift point amount.
   : Required gift points is a feature that sets a price for a gift, so that customers can only select free gifts that aren't valued higher than the total amount paid by the customer. In other words, required gift points is the price of the free gift.
   e.g., If the total amount of the purchase is $100, and there is Gift A ($10), Gift B ($101), and Gift C ($99); the customer will not be able to select a gift worth more than the total amount, and therefore can only select A or C as a gift.
   : If you save the incentive without entering a value for the required gift points, the points will be configured as the same as the gift's original price.
   : If you want to set a different gift point value for a specific gift, enter the value in the required gift point field for the product and save it.
   : If you want to set the same gift point value for all or multiple gifts, select the checkboxes next to the products, and click Apply required gift points in bulk. Enter the gift point value and click Save.
   : You must click the Save button at the bottom of the page for the required gift point settings to take effect.

Once the product's incentive has been registered, the discount price will be displayed on your store's pages.

By displaying both the price before and after the discount, customers will be encouraged to click on the product.

1. Go to Products>Products>Product data display.
2. You can configure settings individually for Home page, Product list, and Product details tabs.
3. Click on the tab you want to configure and set Display to Yes for the fields you want visible on your store.
4. You can change the display settings for product information like text, images, and fields, etc. You can also display certain information to specific customer groups using the Visible to setting.
5. Product details field names can be displayed as text or an image. If there is no image registered, only text will be displayed.
6. Select a field and use the up and down arrows or the Order of the select field setting at the bottom of the page to change its sorting order.
7. If you want to add an additional field to products, click Add field.
8. If you want to display the amount discounted with the discounted price, under Additional settings, set Display discount with discounted price to Yes.
9. After completing all the settings, click Save at the bottom of the page.

For other ways to use the product data display setting, refer to our guide on Product data display.

Incentive settings

Icon

If you add an icon, the incentive icon will be displayed next to the eligible products' name. Upload an image and set it as the icon. The icon will continue to be displayed as long as the incentive is valid.

1. Go to Promotions>Incentives>Create incentive.
2. Under Icon, click Choose File.
3. Select an image that meets the image size recommendations.

Recommended image

• File format: GIF/PNG
• File size: Under 10 KB
• Image dimension: 100px × 20px

Editing incentives

1. Go to Promotions>Incentives>Incentives.
2. Enter the date range, status, type, and other fields, and click Search.
3. Click on the incentive you want to edit in the search results.
4. Edit the incentive and click Save.

Deleting incentives

1. Go to Promotions>Incentives>Incentives.
2. Enter the date range, status, type, and other fields, and click Search.
3. Click on the checkbox next to the incentive you want to delete and click Delete.