You can manage your Facebook Pixel settings through the [Channel settings] menu.

Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by analyzing the actions people take on your website.

You can use Pixel to:
- Measure the results of your ads on Facebook.
- Find the right targets for your business, such as new customers who have visited a specific page on your website.

Facebook Pixel uses a snippet of JavaScript code that tracks Facebook ad-driven activity on your website. To measure specific customer actions, event codes must be inserted into their corresponding pages on your site. You can add Facebook Pixel to your website by going to [Facebook Channel>Channel settings].

The following Pixel events are available in [Channel settings]:
- PageView: This is the default pixel tracking page visits.
- ViewContent: A visit to a web page you care about (product page or landing page).
- AddToCart: When a product is added to the shopping cart.
- InitiateCheckout: When a person enters the checkout flow prior to completing the flow.
- Purchase: When a purchase is made or checkout flow is completed.
- Search: When a search is made.
- CompleteRegistration: When a registration form is completed.

• Also available for Mobile stores.