Facebook Channel Ads is a service that allows you to easily create ads for Facebook and Instagram and displays a summarized version of your ad performance.
What benefits can I expect from using Facebook Channel Ads?
1. Create ads quickly and easily
With Facebook Channel's Ads menu, you can now create ads by just entering a few key pieces of information for your campaigns. Create ads more quickly and easily in comparison to the traditional manual route on Facebook Ads Manager.
2. Check your ad performance
You can find a summary of your ad performance and check your ad results by date (period) or campaign type on Facebook Channel. This allows you to quickly check the performance of your ads without the hassle of manually selecting each metric and creating reports.
Metrics available through ad performance are as follows:
- By date (period): Impressions, Clicks, Purchases, Sales, Costs, CRT, CVR, CPC, ROAS, Cost per purchase
- By campaign: Impressions, Clicks, Conversions, Sales, Costs
How do I create ads using the Ads menu?
1. Click the [Log in with Facebook] button and complete the Channel linking process.
2. Click on [Channel settings] (or the [Get started] button while on the [Home] screen) and complete your Channel settings.
3. Complete your [Domain verification] settings in [Channel settings].
4. Recommended: You can view even more accurate pixel events by configuring your [Aggregated Event Measurement] settings in Facebook Events Manager.
Configure Web Events to Use Aggregated Event Measurement
5. Click on [Ads] (or the [Settings] button under [Ads] while on the [Home] screen) and click [Create ad].
6. Select a campaign objective in the pop-up window, and select your ad options and payment.
Notes
1. To use value optimization in campaigns with conversion, catalog, or app installation objectives, you account must meet the basic requirements for value optimization.
Click on the links below to check the requirements for value optimization and details on how to set it up.
Eligibility Requirements for Value Optimization
Set Up Value Optimization
FAQ
1) Changing your Ad Account
Go to [Channel settings] and click on the settings icon next to [Ad Account]. Select the Ad Account you want to link to your Facebook Channel from the available list.
* If you do not have access to an Ad Account, you will not be able to select it.
2) Unlinking your Ad Account
Go to [Channel settings] and click on the settings icon next to [Ad Account]. Deselect your Ad Account when prompted and continue with the setup until they are complete.
* If you want to unlink Facebook Shops and Instagram Shopping from your Facebook Channel as well, click [Remove Facebook Assets] on the top right of the your [Channel settings] screen.
If you do not have access to an Ad Account, you will not be able to link it to your Facebook Channel.
Click on the link below to find out how to request access from an Ad Account owner.
Add People to Your Ad Account
1) Adding a payment method
Go to [Ads] and under [Ad Account] click [Payment settings]. Click the [Add Payment Method] button.
2) Changing or removing a payment method
Go to [Ads] and under [Ad Account] click [Payment settings].
Under the [Payment methods] area, click the [...] button and select [Edit] or [Remove].
If you do not have admin access and cannot access the Facebook payment settings page,
click on the link below to find out how to request admin access for an Ad Account.
Add People to Your Ad Account
Click on the link below for a full explanation of all the terms used in Ads.
Terms used in Facebook Channel Ads
Figures on Facebook Channel and Facebook Ads Manager/Reporting may not match exactly for the following reasons:
1) Results shown on Facebook Channel may have a delay of one (1) or more day due to data processing and updates.
2) Metrics used in Facebook Channel and Facebook Ads Manager/Reporting may not be the same. e.g. "Clicks" on Facebook Channel and "Link clicks" on Facebook Ads Manager/Reporting.
3) Settings when creating ads and (count) filters may be different (bots or non-human activities, spam accounts, etc.)
4) Technical issues and restrictions that have occurred while processing data and updating figures on Facebook or Facebook Channel.